A 200-HECTARE FIELD IN GOBERNADOR VIRASORO,
In 2014 La Gloriosa bought 200 hectares in Gobernador Virasoro, Corrientes province, Argentina. Its aim was to produce top-class blueberries to meet counter-season product demand by the Northern hemisphere and export them to the main international markets.
The choice of location of the farm was carefully made in order to get various differentiating attributes within the region and the country. The optimal latitude was essential so as to obtain early fruit and pine bark nearby.
To continue with this process, the company developed La Providencia brand to promote this and other projects.